RA

Rasha Assiri

Business Analyst | Business Development & Client Acquisition | Marketing Strategy | Power BI

Khobar, Saudi ArabiaInstitutional Excellence Co. LTD - Symbios Consulting Group
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3+

Years

1

Company

19

Skills

About

Results-driven professional in business development and marketing strategy within management consulting. Conceptualized and launched the Supply Chain Round Table initiative, delivering 4 industry events that built brand authority and hit audience targets. Closed deals with new clients while owning the full pipeline from lead generation through deal closure.

Key Highlights

  • Built and launched the Supply Chain Round Table from concept to execution, delivering 4 industry events in 2024-2025 that hit audience targets and raised brand authority.
  • Designed customized technical and financial proposals that translated complex client objectives into solution-driven offerings, supporting consistent deal closure.
  • Led end-to-end market research and competitive analysis to surface actionable opportunities and inform strategic business decisions.

Skills

Data AnalysisMarket ResearchBusiness DevelopmentData Analysis & VisualizationPower BIMicrosoft Excel (Advanced)Market Research & Competitive AnalysisBusiness Development & Client AcquisitionTechnical & Financial Proposal WritingCRM Management & OptimizationLead Generation & Sales OperationsMarketing Strategy & Campaign ManagementSEO Optimization & Digital VisibilityProject Coordination & Event ManagementStakeholder Engagement & Client Relationship ManagementCross-Functional CollaborationStrategic & Analytical ThinkingCommunication & NegotiationMicrosoft Office Suite (Excel, PowerPoint, Word, Outlook, Teams)

Experience

Business Analyst

Institutional Excellence Co. LTD - Symbios Consulting Group

Feb 2023 – Present

  • Led end-to-end marketing and sales operations, owning the full pipeline from lead generation through deal closure to drive consistent business growth across service lines.
  • Delivered customized technical and financial proposals by translating complex client objectives into clear, solution-driven offerings aligned with each client's strategic priorities.
  • Conducted in-depth market research and competitive analysis to surface actionable business opportunities, inform strategic decisions, and anticipate emerging market trends.

Education

University of Dammam - College of Applied Studies and Community Service

Bachelor's in Management Information Systems (MIS) in Bachelor's in Management Information Systems (MIS)

2015 · GPA: 4.23

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