RA

Rahma Al-Ahmad

Strategic Planning & Commercial Strategy Director | KPI Systems · Governance · Business Transformation | 12 Years Across Saudi Arabia's Complex Organizations

Saudi ArabiaGreen Line Holding Group
Get in touch

13+

Years

5

Companies

13

Skills

5

Certs

About

Strategic Planning and Commercial Strategy Director with 12 years of progressive experience across Saudi Arabia's most complex organizational environments, across strategy formulation, business transformation, and performance governance. Holds Harvard Business School strategic management training, a Project Management Professional (PMP) certification, and internal audit governance credentials - a combination that connects executive strategy with operational accountability.

Key Highlights

  • PERFORMANCE TURNAROUND: Drove a 40% increase in business performance across a regional portfolio at Rubaiyat Group through operational planning, budgeting, and performance improvement work.
  • NATIONAL INITIATIVE: Represented Bateel L.L.C. in G20-related national and international programs, managing partnerships and working directly with executive and government stakeholders.
  • GOVERNANCE BUILD-OUT: Built governance frameworks, KPIs, and reporting structures at Green Line Holding Group - improving transparency and giving executives clearer visibility across the organization.
  • BUSINESS EXPANSION: Led strategic planning for the launch of new business lines and categories at Almehabi Co., aligned with corporate transformation goals and informed by competitive analysis and market research.
  • GOVERNMENT ACCOUNTS: Developed and managed strategic account plans targeting government and semi-government enterprise stakeholders at Bateel L.L.C., with structured account governance and regular performance reviews.

Skills

Business TransformationChange ManagementOrganizational Change ManagementOrganizational AlignmentCross-functional CollaborationStakeholder ManagementStrategic PlanningKPI DevelopmentMetrics & Accountability SystemsPerformance IndicatorsAnalysisData SynthesisResource Allocation

Experience

Sales & Marketing Director / Strategic Planning Lead

Green Line Holding Group

Jul 2025 – Present

  • Lead development and execution of integrated strategic initiatives aligned with organizational vision and national market priorities
  • Established governance frameworks, performance indicators, and reporting structures to enhance transparency, accountability, and executive decision making
  • Manage cross functional teams and coordinate with C suite leadership to drive organizational change and business transformation

Business Development & Trade Marketing Manager

Almehabi Co. – Almuhadib Group

Mar 2022 – Jun 2025

  • Identified strategic growth opportunities through rigorous market research, competitive analysis, and economic trend assessment
  • Led strategic planning for launch of new business lines and categories in alignment with corporate transformation objectives

Corporate Sales Manager / Strategic Accounts Lead

Bateel L.L.C.

Apr 2018 – Feb 2022

  • Developed and executed strategic account plans targeting government, semi government, and enterprise stakeholders
  • Managed high profile partnerships and represented the organization in national and international strategic initiatives, including G20 related programs

Area Manager / Regional Strategy & Operations

Rubaiyat Group

May 2016 – Mar 2018

  • Oversaw regional operations and implemented strategic performance improvement initiatives resulting in 40% increase in business performance
  • Managed operational planning, budgeting, and resource allocation across multiple locations

Store Manager / Operations & Performance Lead

Swarovski

Jun 2013 – Apr 2016

  • Led operational excellence and strategic performance initiatives across high volume operations
  • Developed team capabilities through structured training programs and performance management systems

Certifications

Strategy & Execution

Harvard Business School Online

Global Business Strategy

Harvard Business School Online

Sustainable Business Strategy

Harvard Business School Online

Corporate Governance

Saudi Institute of Internal Auditors

Project Management Professional (PMP)

Project Management Institute

Education

Saudi Electronic University

BA, Health Informatics

Saudi Institute of Internal Auditors (British Accreditation Council)

Diploma in Diploma, Governance Applications & Internal Audit

Languages

ArabicNative
EnglishFull Professional

Share this profile

This is my Sira.

Build yours →