NA

Naif Alshahrani

Senior Director of Communications & Media Relations | PR, Media Strategy & Crisis Comms | 19 Years in Saudi Media | Vision 2030 Campaigns

Riyadh, Saudi ArabiaEdelman
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3+

Years

2

Companies

12

Skills

4

Certs

About

3 years across Saudi Arabia's newsrooms and top PR agencies, working on communications for major national initiatives - from Vision 2030 forums to the World Defense Show. Experienced in public relations, media affairs, and content creation, with a track record managing media for major national events and conferences across both public and private sectors..

Key Highlights

  • AGENCY LEADERSHIP: Served as Media and Content Senior Manager at Memac Ogilvy, developing and running media and content strategies for major clients across both public and private sectors.
  • NATIONAL EVENTS: Managed media operations for the World Defense Show 2023 Edition, handling media relations, press coverage, and on-the-ground communications.
  • SUSTAINED FORUM MANAGEMENT: Ran media and communications for the Human Capital Development Forum for the Hospitality Sector across four consecutive years, keeping coverage and stakeholder engagement consistent throughout.
  • GENDER BALANCE FORUM: Managed media coverage and communications for the Achieving Gender Balance Forum across three consecutive editions, coordinating press relations and content for each event.
  • DIGITAL JOURNALISM: Contributed to the launch of Ain Al Youm, the electronic version of Okaz newspaper, while serving as copy editor and publishing officer.

Skills

Crisis CommunicationsPublic RelationsMedia Relations Relationship Building: Cultivating strong relationships with internal and external stakeholders, including media, investors, Empathy and Emotional Intelligence: Understanding and managing emotions effectively, building trust and rapport with Cross-Cultural Communication: Communicating effectively across cultures, understanding nuances and adapting styles. Media Relations: Establishing and maintaining strong relationships with media outlets, managing media inquiries, and Crisis Communication: Developing and executing effective communication strategies during crises, managing reputational Public Speaking: Delivering compelling presentations and speeches to diverse audiences, inspiring confidence and trust. Digital and social media: Understanding and leveraging digital platforms for effective communication and engagement. Content Creation: Developing high-quality content that resonates with target audiences, including press releases, articles, and Data Analytics: Utilizing data to measure communication effectiveness and inform strategic decision-making.

Experience

Senior Director of Communications and Media Relations

Edelman

– Present

  • Strategic leader responsible for building and maintaining a positive relationship between the organization and the media.
  • Develop and execute proactive communication strategies, manage media inquiries, and effectively handle crisis situations.

Media and Content Senior Manager

Memac Ogilvy

2023 – 2024

  • Played a crucial role in driving the organization's communication and brand presence through effective media relations and compelling content creation.
  • Led the development and execution of a complete media and content strategy, ensuring alignment with the organization's overall goals and objectives.

Certifications

Interpersonal Skills - Training Course

Effective Learning Skills - Training Course

Public Speaking - Training Course

Effective Communication - Training Course

Education

King Abdulaziz University

B.Sc. in Media, Radio, and Television

2012

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